There is an influx of women signing up for mobile sports betting apps at a faster rate than men—a trend that has been rapidly growing in the recent years.

Last year, more than 4.6 million women joined sports betting apps in the US—a 115% jump compared to the number of female users in 2020, as per Global Wireless Solutions.

In 2019, the American Gaming Association found that 31% of core sports betting clients were women. Another study found that women comprised 47% of all sports fans.

Kara Endahl, 28, told Forbes that she started betting on sports games after realizing that she’s always been an avid watcher of different sports but was never really invested in them,

“I’ve always been a sports-watching bystander. My boyfriend is extremely into sports, so for me when it became legal I thought to myself, ‘I’m watching these games anyway, I might as well get more invested in them and throw a few dollars here, a few dollars there,’” she said.

Endahl began placing bets on sports events in January when New York formally launched its legal mobile wagering market. She shared that she’s mostly betting on college football.

The former University of Texas at Austin cheerleader admitted that she and her friends now gamble on sports games regularly, especially when there are major events.

Despite the growing number of women joining sports betting apps, the number of men actively engaging with the apps is still bigger. The total exceeds the number of women by 250%. However, this could change since the growth rate of women players has nearly doubled at 63%.

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